WhatsApp is the messaging app that gives superior privacy to its users, thanks to its multiple layers of protection. To prove that, we reached out to overexposed windows across the US and came up with a totally new media. Introducing WhatsApp Privacy Swap. You give us your exposed windows, we give you privacy shades that work as a billboard. This project helped WhatsApp achieve an all time high in privacy sentiment in 2023.
In December 2023, Meta took on the VR critics by launching Asgard’s Wrath 2, the most immersive VR game to date, where gods cross portals and bring chaos through different worlds. But how do we get VR skeptics excited about it? We pulled the game out of the headset and used portals in real life, bringing chaos to our world.
The campaign reached over 1.7 billion impressions and made Asgard’s Wrath the most downloaded Meta Quest 3 game of the Holiday season.
Meta Quest 3 is a breakthrough headset that brings mixed reality, where elements from the virtual world merge into the real world. We launched it through the Expand Your World platform, stemming from one curious cultural behavior: how easily generation Zers can flow from virtual to real world and vice versa. The launch spot was very well praised by the gaming community and presented at Mark Zuckerberg’s keynote on Meta’s Connect 2023.
When you appreciate someone, you give them a double pat. It’s a gesture of camaraderie, partnership and trust. That’s the insight behind the launch of the new Tundra, a truck that’s always there at your side, ready to help when you need it.
Silver FIAP
Bronze The New York Festivals
Bronze Epica Awards
Bronze El Ojo De Iberoamérica
The One Show shortlist-TV/VOD, Long form.
The One Show shortlist-Cinema.
The Holidays were tough times for Hispanics during the pandemic. As 65% of them had frontline jobs that kept them away from their children, we wanted to send a message of hope and togetherness, encouraging people to be there for those you care about.
Gold El Ojo de Iberoamerica,
Silver FIAP
Bronze New York Festivals
During the Pandemic, Hispanics were feeling more isolated than ever. To launch the new Corolla Apex, we needed to establish a connection that would make them feel special, one of a kind. In a partnership with pop stars Lunay and Anitta, we launched the first music video where fans could insert themselves into the story, while riding around in a Corolla Apex.
Bronze Clio Music - Innovation
Bronze Clio Music-Digital/Mobile
Bronze Clio Music-Partnerships and Collaborations.
One Show shortlist-Craft, use of technology
After two years into the pandemic, Hispanics were longing to be with their families and loved ones over the holidays. But Covid 19 was still keeping us apart from each other. We couldn’t share a meal together but there were a few things we could still share: our hopes and joy.
Silver El Ojo de Iberoamérica
One Show Merit-Craft, Animation.
One Show shortlist- Animation.
One Show shortlist- Original Music.
The 2019 Acura ILX has the best power to weight ratio in its category, making it pretty feisty and quick on its wheels. To launch it, we dismissed conventional media and did a mobile first campaign where the car reacts as you move your phone. The Total Control case study was made a part of the archive for the Department of Film at The Museum of Modern Art in New York.
AICP Next Winner. 3 One Show Merits- D&AD shortlist.
For the launch of the 40MPG hybrid Kia Niro on Super Bowl, we wanted to talk about sustainability without sounding too preachy or too serious.
USA Today Super Bowl Ad Meter winner.
Youtube Super Bowl Ad Blitz winner.
Cannes bronze lion
Youtube's 6th most watched ad of the year.
In the spirit of 70ies Rock’n Roll, for the first time ever we hid a reversed secret message from Steven Tyler in our Super Bowl spot to which you could listen if you played the video backwards. We got millions of fans talking about it on social media and kept the momentum going for the Kia Stinger launch after the big game.
Webby Awards Honoree: Advertising, Media & PR. Webby Awards Honoree: Best Influencer Endorsements 2019. Cannes Shortlist.
The Hamsters have always been the most iconic representation of the Kia Soul. To launch the Kia Soul Turbo, we brought in a new family member that is so fast no one could possibly catch.
When Lebron left the Heat to join the Cavaliers, a shadow of doubt was cast on him and he went through some tough times until he proved everyone wrong. As a challenger brand, Kia had a similar story. It was constantly questioned and doubted by industry experts when it first arrived in the US and today it has continuously proved its value by winning multiple industry awards and moving up the market share and awareness ranks.
There are 3 billion dollars in unused goods sitting around the average American household. Why we don’t sell it? Because we are irrationally attached to it. This was the insight behind the launch of the Letgo campaign. Within 2 weeks from start day, they had more downloads than in their most developed market outside the US. From the initial pitch, to research, planning, creative and production, we were proud to see our “It’s time to Letgo” campaign help them go from a start up to a billion dollar company that’s well established in the US market.
Cannes Bronze Lion. Bronze Clio. One Show Merit.
When you are obsessed about winning, you dream about it. And so do your rivals.
Best Sports Commercial of 2013 on USA Today AdMeter.
Bronze Clio
Cannes Short List
Print ads and OOH for Gatorade Kids in the Brazilian market.
Cannes Silver Press Lion, Cannes Silver Outdoor lion, Silver London International Awards, Bronze Clio press, Bronze Clio Outdoor, D&AD in book, One Show Finalist, Gold El Sol Press, Gold El Sol Poster.
During the All Star Games in New Orleans, we selected one of the most committed high school basketball teams in the state and gave them a lifetime experience: while they were playing a home game, we secretly went in and did a total makeover of their rundown locker room to have it look like an authentic NBA one. A proof that the inner drive that pushes athletes to Win from Within is not a privilege reserved only for the pros.
Gold Clio Sports winner.
Remember how bad you wanted to be a champion when you were a kid? Let’s bring that kid back.
Bronze Clio Sports, Cannes shortlist.
To market the VW Spacefox to a younger audience, we positioned it as the roomy ride you can fit your surfboards, tent, kayak or anything else you would need to take on your surf trip. First we came up with the line: “Whatever you imagine, fits in.” Then we started thinking of possible unimaginable things you could fit in the car. And that’s how the Dogfish came to life. It was one of the most talked about ads of the year and ranked one of the 50 best car commercials of the last 50 years by the Gunn Report.
Cannes Gold Lion, Gold London International Awards, One Show Merit, Grand Prix El Ojo de Iberoamerica, Bronze Clio, Silver FIAP, Gold El Sol, Silver São Paulo Creative Club.
Every day, 22 veterans will commit suicide in the US due to PTSD. The greatest battle we are facing is not really abroad, but right here in our own backyards. So we brought acclaimed war photographer David Guttenfelder from the war fronts back to the US so he could document the real places where our soldiers where actually losing their lives.
Cannes Bronze Lion.
Retail campaign for Brazilian telecom Embratel.
Cannes Silver Lion for Print and OOH.
Cannes Bronze Lion for TV.
Havaianas is one of Brazil’s most famous case studies, turning regular rubber flip flops into a worldwide fashion icon. I was lucky to write some of the headlines for these ads.
Gold Clio, Cannes Bronze Lion, One Show Merit
To offer fans a never seen before angle and point of view of the World Cup, we put a camera inside Brazuca, the official ball for the tournament, and took it around the world.
Gold Clio-Digital/Social
Cannes shortlist-Innovation Lions.
Cannes shortlist-Use of Social Platforms.