I am Miguel and Jojo’s dad.
Lucky to be married to my beautiful wife Fernanda, who supports me and understands my crazy work hours.
Bachelors degree in Social Communications and Advertising.
Worked for almost 10 years at Almap/BBDO São Paulo, on accounts like Volkswagen, Pepsi, Havaianas.
During this time we were Cannes Agency of The Year twice.
Moved to TBWA/ChiatDay Los Angeles as a CD for Gatorade.
Helped pitch and win Adidas.
Moved to Crispin Porter Bogusky as ECD leading the Miami Office.
Pitched and won Letgo, Vonage and Santa Margarita winery.
Guided teams through the strategy, brand identity and creative campaign that helped Letgo go from a start up to a billion dollar company in a few years.
Moved to David&Goliath as ECD lead on Kia.
Helped Kia win the USA Today Super Bowl and Youtube Ad Blitz
Moved to MullenLowe as SVP, ECD.
Helped elevate the Acura brand with work that was recognized by the One Show, D&AD, AICP and MOMA
Moved to Conill/Saatchi&Saatchi as ECD leading the Los Angeles, Dallas and Miami office.
Rebranded and repositioned the agency as a player that offers multicultural insights that resonate across different markerts.
Elevated the work across all accounts giving a more competitive profile to the agency.
Pitched and won Burger King. Got promoted to CCO.
Moved to BBDO San Francisco as Chief Creative Officer
14 Cannes Lions and other awards like One Show, Clio, D&AD, LIA.
20+ years experience in the industry.
My TV ad Dog Fish for Volkswagen was ranked one of the 50 best car commercials of the last 50 years by the Gunn Report.
Awards are great but they are only a consequence of work that truly helps build the brand.
I’m proud of the work I’ve done but I’ll always want to beat it.