The 2019 Acura ILX has the best power to weight ratio in its category, making it pretty feisty and quick on its wheels. To launch it, we dismissed conventional media and did a mobile first campaign where the car reacts as you move your phone. The Total Control case study was made a part of the archive for the Department of Film at The Museum of Modern Art in New York.
AICP Next Winner. 3 One Show Merits- D&AD shortlist.