In December 2023, Meta took on the VR critics by launching Asgard’s Wrath 2, the most immersive VR game to date, where gods cross portals and bring chaos through different worlds. But how do we get VR skeptics excited about it? We pulled the game out of the headset and used portals in real life, bringing chaos to our world.
The campaign reached over 1.7 billion impressions and made Asgard’s Wrath the most downloaded Meta Quest 3 game of the Holiday season.
Art Directors Club-Gold cube, Gaming.
Art Directors Club-Bronze cube, Innovation in OOH.
The One Show-Bronze Pencil, experiential.
The One Show-Merit-Innovation in OOH.
The One Show Merit-Craft-Use of Technology.