During the Pandemic, Hispanics were feeling more isolated than ever. To launch the new Corolla Apex, we needed to establish a connection that would make them feel special, one of a kind. In a partnership with pop stars Lunay and Anitta, we launched the first music video where fans could insert themselves into the story, while riding around in a Corolla Apex.

Bronze Clio Music - Innovation

Bronze Clio Music-Digital/Mobile

Bronze Clio Music-Partnerships and Collaborations.

One Show shortlist-Craft, use of technology